Gurugram, India – BEOM, the Gurugram-based fashion startup revolutionizing the cord set category for women in India, is stepping into cultural territory with its newest category of fusion ethnic cotton sets. Known for its high-quality design, in-house production, and trend-forward silhouettes, BEOM now brings a fresh perspective to traditional wear—offering breathable, cotton-based co-ords that blend ethnic elegance with contemporary appeal.
Tradition Reimagined
India’s rich textile heritage meets the modern woman’s lifestyle with BEOM’s fusion ethnic cotton sets. These co-ord ensembles are thoughtfully designed with elements such as traditional prints, subtle embroidery, and relaxed cuts—all crafted in 100% breathable cotton.
Each set reinterprets familiar ethnic aesthetics with minimalist tailoring and modern ease, making them ideal for everything from casual festive gatherings and work celebrations to everyday wear with a cultural twist.
Designed In-House, Worn with Pride
BEOM’s four-story in-house manufacturing facility in Gurugram continues to be its biggest strength. With a dedicated team of 80+ skilled tailors, the brand ensures every fusion ethnic cotton set undergoes rigorous quality checks and reflects a seamless integration of traditional motifs and modern styling.
By handling everything from fabric selection and pattern-making to stitching and packaging under one roof, BEOM ensures a consistent and premium product line. These ethnic-inspired co-ords are not only comfortable but culturally expressive—made for the woman who wants to wear her roots with ease and style.
Cotton Comfort Meets Cultural Craft
Perfect for warm climates and long days, the fusion ethnic cotton sets are designed to keep comfort at the forefront without compromising on design value. Expect:
- Naturally breathable fabrics suitable for Indian weather
- Heritage-inspired prints blended with relaxed fits
- Easy-care materials perfect for everyday and semi-formal wear
- Versatility across occasions, from casual office days to low-key family functions
With a palette ranging from earthy rusts and turmeric yellows to classic indigo and ivory, these co-ords echo India’s vibrant textile story while speaking the language of contemporary fashion.
Exclusively Available Online
BEOM’s fusion ethnic cotton sets are available exclusively on www.beom.in and leading e-commerce platforms like Amazon, Flipkart, and Myntra. Every product image, campaign shoot, and styling guide is created in-house, reinforcing the brand’s commitment to creative and operational autonomy.
About BEOM
BEOM is a women’s fashion startup based in Gurugram, India. The brand is widely recognized for its innovative range of cord sets for women, particularly in cotton and coordinated formats. From minimal white sets and black staples to fusion ethnic collections, BEOM offers style rooted in comfort and made for the modern Indian wardrobe.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
