Imagine a person surfing around your business website, they come across a certain service they like and want to ask some questions. They click on the given chatbot option, which greets them with a “Hey, how can I help you?” But they huff in disappointment and exit the website. You just lost a potential customer.
What exactly happened here? The customer was Hispanic and did not speak English. They did not find the help they needed so they quit.
Hispanics make up a whopping 19% of the entire US population. This makes them the largest minority in the country. Business success is hugely dependent on tapping into the right customer bases and making them feel important. Only then can you retain the customers and earn their loyalty.
One way to tap into the Hispanic customer base is by integrating Spanish chatbots on your website. Let us get into it in detail:
Why Should You Have a Spanish Chatbot on Your Website?
It doesn’t matter if your website is providing everything a lead needs. It still needs to make its visitors feel important, especially the Hispanic customer base. The truth is that Hispanics make up a huge chunk of consumers in the US and it is high time we acknowledge their non-English background.
Integrating a Spanish chatbot can give off the vibe that even the Hispanic customer is important to your business. I mean, there is a reason telecommunication giants like Cox have dedicated customer service for its Hispanic customers. Hispanic customers can easily get more information on Cox Servicio al Cliente by contacting their Spanish customer service.
In short, here are some reasons why getting a Spanish chatbot integrated into your usual chatbot is a good idea:
- It saves business costs by fulfilling the need for a Spanish customer representative.
- Hispanic customers can get personalized responses, in their language.
- It will establish trust between the potential customer and the business.
- If Hispanic leads will get the help they need, in Spanish, they will convert in a snap.
- It will increase overall customer satisfaction, by adding Hispanic customers to the happy customer list.
- It effectively removes the language barrier and improves understanding.
The options in chatbots are diverse. From using conversational AI to generic ones, there are a lot of multilingual or Spanish chatbots available in the market. Let us have a look at those.
Spanish Chatbots to Go For
Service providers are gradually identifying the need for ready-to-use Spanish chatbots. This means the options are slowly becoming available in the market. However, this is just the beginning for intelligent chatbots and websites with top-notch customer experience. So you can expect to see more of these options become available in the market.
That doesn’t mean there is no hope for you though. You can still get a Spanish chatbot from these platforms:
1. Botpress
It is an all-in-one platform that lets your tech team build and deploy a Spanish chatbot using innovative technology and the latest large language models (LLMs). You can even get your chatbot tailored to understand regional differences so each of your customers can get a personalized experience.
Through Botpress, you can also connect your chatbot to knowledge bases of your choosing, so it can provide the right assistance. You can also monitor your chatbots’ performance using Botpress analytics. All in all, chatbots built in Botpress are scalable according to your business needs!
2. Chat Ergo Bot
Chat Ergo Bot is a no-code platform for building AI-powered chatbots. The no-code feature democratizes chatbots because non-technical people can also play around with their chatbots, like you!
The platform create chatbots powered with Machine Learning which can learn about your entire website. This brings your website pages alive and users can interact with them in Spanish. These chatbots are trained on ML models and Natural Language Processing (NLP). This makes them intelligent enough to understand user queries with context.
3. Create a GPT
You must know about the magic of ChatGPT by now.
The good news is that you can use the same technology to build a chatbot for your website. With OpenAI’s conversation builder, you can create a Generative Pre-Trained Transformer (GPT) based Spanish chatbot for your website. It does not require any extensive programming.
You can describe the chatbot you want through a conversation with the builder. It will ask you questions about the chatbot’s characteristics, name, etc. You can fine-tune and test the chatbot before publishing it.
ChatGPT’s launch and availability of the technology have made chatbots super accessible. Therefore, it is high time that you benefit from it and improve your business’s customer experience, with a Spanish chatbot.
That is it on integrating a Spanish-speaking chatbot on your website. If you manage your business website yourself, you can also build the chatbot. You do not require extensive Python knowledge (programming language for making AI chatbots from scratch.) However, if you are unsure about it, you can always hire an IT professional to do it for you. It is not a months-long project, and neither will it cost you too many bucks.
